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People with Disabilities
- More than 19 million skilled people with
disabilities in America are unemployed.
Employment of People With Severe
Disabilities
- 1980 4,000
- 1985 11,000
- 1990 15,000
- 1996 27,000
Source: Current Population
Reports, "Americans with Disabilities"
Since 1986, the Number of People
With Disabilities Wanting to Work Has Increased
- 1986 - 66% of people with disabilities
wanted a job, while 34% did not
- 1994 - 79% of people with disabilities
wanted a job, while 18% did not
Source: N.O.D./Harris Survey
of Americans with Disabilities, "Closing the Gap," 1994
Brand Switching Potential
- 40% of households with a disability would
be extremely likely or very likely to switch brands to support
a disability cause.
- 32% of non-disabled households would also
be extremely likely or very likely to switch brands.
Source: U.S. Paralympic
Games, Market Research, 1994
Population Percentage
| |
% |
% |
% |
| |
1995 |
2005 |
2020 |
Whites
Non Hispanic
|
83% |
81.3% |
79% |
| Hispanic |
10.2% |
12.6% |
16.3% |
| African American |
12.6% |
13.2% |
14% |
| Asian American |
3.6% |
4.6% |
6.1% |
| Native American |
0.9% |
0.9% |
1% |
Source: Workforce 2020, Hudson Institute
Total Incomes of Ethnic Markets and
People With Disabilities (in Billions)
- Disabled $796
- Black
$496
- Hispanic $348
- Asian $150
Source: Population Profile
of the U.S., U.S. Bureau of the Census
Projected Total Income for Americans With Disabilities,
1996-2001 (in Billions)
- 1999 $925
- 2000 $975
- 2001 $1030
Source: Packaged Facts,
1997
Brand Switching Potential
- 40% of households with a disability would
be extremely likely or very likely to switch brands to support
a disability cause.
- 32% of non-disabled households would also
be extremely likely or very likely to switch brands.
Source: U.S. Paralympic
Games, Market Research, 1994
Links
Worksupport
Disabled Sports USA
National Sports Center for the Disabled
National Wheelchair Basketball Association
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